Samsung India on Tuesday announced the launch of four new mid-segment smartphones - Galaxy A3, Galaxy A5, Galaxy E5 and Galaxy E7.
The company plans to bring more 4G-enabled devices in near future in a lower price range.
Samsung also unveiled its slimmest Galaxy handset.
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The handset will be available from Wednesday through e-commerce major Flipkart.
Micromax accounted for 22 per cent of smartphone sales in India
Of the smartphones market of 5.50 million units, Samsung had a 41.6 per cent share, while Nokia and RIM had 19.2 per cent and 12.1 per cent share, respectively.
Samsung Electronics on Tuesday launched the Galaxy Note 4 phablet and the Gear S smartwatch in New Delhi for Rs 58,300 and 28,900, respectively.
The industry is expecting double-digit growth on a year-on-year basis, helped by a possible price correction after softening of raw material inputs and factors such as positive sentiments, pent up demand and improving economic conditions. Besides, a shift in consumer behaviour from price consciousness towards technologically advanced premium products with quality, value proposition and safety aspects leading to a rise in demand for home automation products is making the industry upbeat. With the government's production linked incentive (PLI) scheme for white goods, which has witnessed a committed investment of Rs 4,614 crore, in place, many manufacturers are gearing up to make the most out of the opportunity as well as take steps towards reducing their dependency on imports and make products more affordable.
As the rupee continues its freefall against the dollar, cars, TVs, washing machines and other home appliances are set to cost more with companies set to hike prices to offset impact on their margins.
With consumers staying indoors and e-commerce firms extending their reach to a larger number of pin codes, these giants have snatched a larger share from the offline traders this season.
'Last year we sold 18 million phones in India, this year we should do 23-24 million, and next year our target is to hit 40 million.'
As part of its expansion plans, Jio has announced the roll-out of Internet of Things (IoT) services in association with Samsung, which will help consumers and enterprises.
Like last year, this year too smartphones dominated the most successful launches taking the top three slots, with two auto brands completing the top 5 line-up.
Since most people in this segment might be using internet for the first time on their mobiles, user experience is important.
India was the flavour of the year, at least in the FMCG sector, as multinationals hiked stakes in their subsidiaries lured by long term potential of the country, while homegrown executives made their way to top hierarchy of global firms in 2013.
New Google CEO Sundar Pichai made ascent with low-key style and technical chops.
If Android One succeeds, it will only cement Pichai's so-called position as the most powerful man in the mobile world.
High return rates in the e-commerce space are making a dent in the margins of e-retailers.
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